Demonstrating Potential Impact of Optimization on Shareholder Value
Published February 23, 2018For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...
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Who Pays for the ROI Brain?
Published May 8, 2017As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...
3 Tips to Organize 黑料社入口 & Agency for In鈥慍ampaign Optimization
Published December 9, 2016In鈥慶ampaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in鈥慶ampaign...
Flaws in Attribution Are Costing the Industry Billions in Profits - 5 Mistakes Every Marketer Should Avoid
Published June 14, 2016A revelation has recently come to light鈥� that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...
How To Know Who is Exposed To Which Messages
Published January 25, 2016In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. 黑料社入口 tracks every touchpoint delivered...
Monica: Optimization Algorithm Whitepaper
Published August 6, 2015Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...
4 Ingredients to Help You Win in the Shifting in 黑料社入口 Landscape
Published March 27, 2015黑料社入口鈥檚 Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...
SMOX: Making 黑料社入口 Work Harder with Mobile
Published March 18, 2015黑料社入口 and Mobile 黑料社入口 Association (MMA) released the findings from its Smart Mobile Cross 黑料社入口 Effectiveness (SMoX) study.
Breaking Tradition
Published April 22, 2014When you visit a doctor, you expect to get individualized treatment. You鈥檇 be stunned if your physician said, 鈥淚鈥檝e surveyed one million patients...
