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In order to be successful today, marketing teams need to combine data and foresight to course correct active campaigns, a process also referred to as...

For many marketers, the consideration of corporate finance, company valuation, and shareholder value, are probably peripheral at best. Marketers may...

As Forrester points out, marketers are frustrated with the slow turn-around time of marketing mix modeling and attribution, which deliver results...

In‑campaign optimization is new to many marketers. Marketers and agencies have questions about the best way to gain the benefits of in‑campaign...

A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...

In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. ºÚÁÏÉçÈë¿Ú tracks every touchpoint delivered...

Agencies, marketers, media owners, and other interested parties would like it to be easy to use software to develop media budgets and execute plans...

ºÚÁÏÉçÈë¿Ú’s Founder and CEO, Rex Briggs, hosted the first discussion for the Real-Time Think Tank, which was focused on the trends and...

ºÚÁÏÉçÈë¿Ú and Mobile ºÚÁÏÉçÈë¿Ú Association (MMA) released the findings from its Smart Mobile Cross ºÚÁÏÉçÈë¿Ú Effectiveness (SMoX) study.