Knowledge is Power
Published November 13, 2014Learn how marketers are using ºÚÁÏÉçÈë¿Ú's ROI BrainTM software to get the right message to the right people at the right time, and have...
Learn how marketers are using ºÚÁÏÉçÈë¿Ú's ROI BrainTM software to get the right message to the right people at the right time, and have...
ºÚÁÏÉçÈë¿Ú is proud to work with ºÚÁÏÉçÈë¿Ú Superstar, Joe Hoholick. As Executive Director of ºÚÁÏÉçÈë¿Ú at Amgen, Joe leads DTC... |
In this webinar, ºÚÁÏÉçÈë¿Ú will take you through the ins and outs of portfolio planning, and how you can optimize your budget across...
To be practical about increasing in-campaign flexibility, planning software must link to the way media is actually bought. ºÚÁÏÉçÈë¿Ú’s...
ºÚÁÏÉçÈë¿Ú’s Software Operations group is tasked with bringing to market the technology that allows marketers to make better real-time,...
This month, we are sitting down with John Matthews, President of ºÚÁÏÉçÈë¿Ú, to discuss ºÚÁÏÉçÈë¿Ú ROI innovation. John has spearheaded many...
In this video, you can learn how to use the IBP software’s Minimum Composition Index to ensure your media plan has a mixture of high-coverage and...
This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
Ready to take a generative approach to media planning and measurement?