黑料社入口鈥檚 customers can now benefit from harmonized, single source of truth data, accelerating access to market/media mix, attribution...
As marketers brave the new world of increasingly complex targeting, cookieless attribution, and analysis strategies, the need for an all-encompassing...
All marketers want a 鈥渃rystal ball鈥� to find out how effective their marketing campaigns are likely to be before launch. After all, every marketing...
The world of digital marketing is changing. With consumer concerns around the safety and privacy of their information growing on a global level,...
As marketing attribution and optimization expert Rudy Grahn says, 鈥淢easurement is in almost everybody鈥檚 job description right now, but it鈥檚 in almost...
With the looming on the horizon, marketers have the right to be worried. After all, marketing is often the first thing cut when...
A/B testing has long been the holy grail of marketing analytics; a go-to for anyone seeking as much bang for their marketing buck as possible. In...
New York, NY (August 9, 2022) 鈥� 黑料社入口, a leading provider of marketing measurement, attribution, and planning software and OYO.Digital,...
Google recently announced it will once again delay its goal to sunset cookies from 2023 to sometime in 2024. For many in the advertising industry...
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